It was a privilege to have worked closely with Gareth and the BE. AR. team to help them create a minimalist brand that would be both bold and distinctive, yet transfer and sit well within their cafes varying themes. We opted for a clean minimalist abbreviation of their full brand name, highly memorable with a simple yet bold display typeface. We settled on the deep foliage green colour of Pantone 553.
Their first cafe was Sicilian themed which included the food and drinks served, and we carefully selected colour accents and imagery throughout to portray their Sicilian heritage. Everything was considered, from the bespoke branded seating barriers through to a huge 3 meter wide mural in the ceiling, and the various supporting literature and styling choices throughout.
The exterior and interior of the cafe was visualised in Photoshop and used as part of the proposal documents to help secure the site with the Local Authority. Once all was happy with the design and layout, we worked on converting the visual assets created into production ready artwork and liaised with the signage and shopfitting companies enlisted to carry out the installation.
Sadly, soon after opening their cafe, Covid hit and the business was forced to close. This clearly accelerated the need to pivot and launch onto eCommerce, to offer subscription coffee, to build out a digital marketing funnel and to begin growing their customer base both locally and at an international level.
Still very much in it’s infancy, BE.AR. Coffee continues to go from strength to strength, much to the credit of the hard working and dedicated family behind it. Thanks to the personal service and very human aspect to how they engage and service their customers online, they now have a steadily growing and incredibly loyal customer base who love them for their amazing coffee (it’s literally the best we’ve tasted) and also advocate fiercely for their continued success.