“Multi-platform approach covering paid ads, content, social and influence marketing, has resulted in steady and sustainable growth across all channels. Eva & Rose are now rated in the top 2% of Shopify stores launched globally in the same month. And all this with only 2 part time staff members.”

Eva & Rose Boutique

E-commerce website for boutique online toy retailer

Abi launched Eva & Rose spring of 2017 to be an independent online store with a curated collection of beautiful children’s toys, home accessories and clothing – all made to last from sustainable, natural and ethically sourced materials.

Note due to personal reasons, Eva & Rose was sadly closed in February 2022 – you can read their statement here.

£0
Cost per NEW customer
0x
12 Month Return On Spend AVG
0+
Instagram Followers
0
NEW users to the website (12 months)
0%
Year on year growth
0+
5 star reviews, and counting

Overview

Eva & Rose came to us with a name, an idea and a genuine love for selling not just toys, but for creating happy memories for children by supplying beautiful hand made and timeless gifts made to last. They had a keen eye for product (both owners being mums themselves), and they needed a brand and a website that was relatable and easy to use for both for their customers and the day to day running of the business. Being just the 2 of them working the business, it was clear that automation was going to play a big part in growth and this is an area we focused on from the outset.

We worked closely with them to understand and define their business goals, create their brand and build a low-maintenance eCommerce website that had the capacity for a large and diverse product range as well as functionality to expand internationally when the time was right. We coupled this with a cross-platform digital marketing funnel that would ensure both sustainable growth and reduced risk by minimising dependency on a single marketing channel.

Step 1 - Analysis

Before we began working on the website, we worked closely with Eva & Rose to figure out who their ideal customer was, and on which platforms to best find them. This work formed the basis of our marketing strategy.

Step 2 - Planning

Here we defined the technology and platform, we opted for Shopify due to it’s ease of use and low maintenance. We then defined platforms and apps to help automate and manage customer services, connect and manage all social channels, built out scheduling workflows and streamline shipping and returns processes.

Step 3 - Design

We defined the brand, colour and typography, we built a wireframe and flow map to define customer journey. We built the site and framework onto a live Shopify theme, created a visual style and carried out usability testing in Adobe XD to ensure the best possible user experience.

Step 4 - Content & Data

We ensured metadata was in place at launch, product photography style was defined. We created templated copy layout and applied microdata to ensure product feeds across Google, Facebook and 3PL integration worked seamlessly.

Step 5 - Launch

Before launching the website, we set about connecting to all Google services, installed tracking scripts and integrated 3rd party apps to meet business goals and cookie control for GDPR compliance.

Step 6 - Market

After launching the website, we built out a marketing funnel that spanned Facebook, Instagram, Google (Shopping, display and search) and e-mail. The marketing funnel and all social channels connected to a solid customer services workflow built on Re:amaze.