The brief
Adele Geras has published over 100 books for readers of all ages and needed a website that represented her catalogue properly while ranking well for her name and her books. The existing site had performance issues, poor mobile experience and limited search visibility (wasn’t even on page #1 for her name). We needed to migrate and redesign without losing the organic traffic and rankings that existed.
What we delivered
We carried out a careful SEO-protected migration to a new WordPress build, redesigning the site to reflect the quality of Adele’s work while ensuring the technical foundations would support strong search performance going forward.
- Full website redesign on WordPress
- SEO-protected migration with redirect mapping (included redirection from historic domains)
- Mobile-first responsive design
- Google Search Console setup and monitoring
- Page speed optimisation
The results
Organic traffic increased by 420% within three months of launch. The site secured top rankings for priority keywords and delivered a significantly improved experience for readers discovering Adele’s work for the first time.
