The brief
BE AR Coffee needed an ecommerce and subscription platform capable of driving online sales and improving awareness and footfall at their cafe in Peterborough. The goal was a Shopify store that could compete with well-funded coffee subscription brands, while keeping customer acquisition costs low.
What we delivered
We designed and built a custom Shopify store with subscription functionality, a high-converting product page structure, and a performance marketing setup that drove qualified traffic from day one.
- Custom Shopify store design and build
- Coffee subscription setup and management
- Product page and checkout optimisation
- Email marketing and retention sequences
- Content and blogs that resulted in page 1 for multiple Peterborough search terms.
- Conversion tracking and analytics
The results
BE AR Coffee achieved a 9.6% ecommerce conversion rate and a customer acquisition cost of just £1.48. Within three months of launch the store was recognised among Shopify’s top-performing Food and Drink stores globally.
