The brief
Outdoor City Living launched as a new fashion brand targeting the intersection of outdoor performance and city lifestyle. They needed everything built from scratch — brand identity, ecommerce platform and content.
What we delivered
We delivered a complete brand and digital setup across multiple channels, building the Shopify ecommerce store, developing a multi-channel content and marketing strategy, and establishing the brand’s social media presence from zero.
- Brand identity and visual language
- Shopify ecommerce build and configuration
- Content strategy combining editorial, lifestyle and product content
- Affiliate partnership strategy
- Pop-up POS support for physical retail
- Social media and community growth
The results
OCL achieved over 640% social media growth through a strategy that combined consistent content, community engagement, affiliate partnerships and well-timed campaign moments. The brand launched its first product drop and built a loyal customer base across digital and in-person channels.
