How To Track AI Traffic In Google Analytics 4
Learn how to track AI traffic in Google Analytics 4 using a custom Exploration report, including ChatGPT, Perplexity, Copilot, Claude, Gemini and other AI referral sources.
Read article From the blog
Read. Digital insights worth your time.
Practical advice, honest opinions and case studies from a team that has been doing this since 2012. No AI-generated fluff, no content written for content's sake.
Shopify’s Agentic Commerce and Knowledge Base Are Now Live — Here’s What It Means for Your Store
Shopify has officially launched Agentic Storefronts and the Knowledge Base app, two tools that put your products inside AI conversations on ChatGPT, Microsoft Copilot, and Google’s AI Mode. This guide breaks down what they do, how to set them up, and why acting now gives your business a competitive edge in the fastest-growing new sales channel in ecommerce.
Read more
Google’s New AI Slop Detection Research: What SEOs Should Take From It
Google has published research into detecting coordinated AI-generated slop at scale. Here is what SEOs should take from it without overclaiming what it means for rankings.
Read more
AI raises concerns for the future of the Creative Industries
I’ve been experimenting with #AI art generation this past week. To say it’s equal parts jaw dropping whilst also posing genuine concerns for the future…
Read moreWant practical digital advice for your business?
We publish guides, case studies and honest opinions on what actually works. No waffle, no filler.
Get in touch